This is the story of Groww, which increased the performance of its referral program by 100x using Gpay like Scratch Cards. It is an investment platform that wants to make investing simple and accessible for everyone using technology. It was launched in April 2017, just 5 months after Demonetisation by ex-Flipkart employees with a sharp focus on the next generation of investors — read Millenials. You can find a lot of articles on the Internet that talk about — how they started, the vision, funding, roadmap, etc — so I am going to cut the chase and straight get to the exciting stuff.

Dropbox Referral Program is one of the most talked-about referral programs on the Internet. MIT students Drew Houston and Arash Ferdowsi founded Dropbox in 2007. The cloud-based file storage and sharing service had built up a good early fan base within a year, concentrated primarily among the tech-savvy community centered in Silicon Valley. However, they were not able to break out beyond the tech-elite. The founders wanted to grow faster as the competition was fierce. One startup, Mozy had a two years head start in the cloud-storage market. Another one Carbonite had already raised $48 million vs $1.2 million raised by Dropbox.

Imagine this – You are damn hungry and walk into a Juice Shop. You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos. After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code. Which app are you using to make the payment? It could be PhonePe, Google Pay or If you are like me then it will be PayTM. You are most likely to see the QR code of PayTM, PhonePe or BharatPe because they are fighting really hard to be there.

Imagine this – You are damn hungry and walk into a Juice Shop. You order a freshly made juice of Egyptian oranges and multi-grain cheesy grilled sandwich with chopped olives and jalapenos. After finishing up the tasty sandwich & the fresh juice, you take out your phone to pay for the order and point at the QR code. Which app are you using to make the payment? It could be PhonePe, Google Pay or If you are like me then it will be PayTM. You are most likely to see the QR code of PayTM, PhonePe or BharatPe because they are fighting really hard to be there.